Steve Bannon, Tucker Carlson and... Liz Truss? Exploring the One-Time PM's Audition for Make America Great Again

The former UK leader, launched the inaugural episode of her video series with a promise to unmask "malicious actors" striving to bring down Western democracies. Truss elaborated she would reveal how an "worldwide alliance of leftists operate to weaken democracy and the electorate's mandate."

"We will examine the Maga phenomenon and observe how this can be replicated in Britain," she said. "We'll be talking to the prominent voices of the Make America Great Again campaign."

Prior to the program's debut, there was a strong advocate. "This represents the dawn of a type of political shift," stated the controversial US journalist. His Just the News will publish the Truss's new podcasts.

Forging Alliances in the Conservative Media Landscape

British fellow travellers, featuring a counselor supportive of Reform, assisted in her set up the Liz Truss Show. Its staging is professional, though simple. Truss has amassed a subscriber base of 10k in her first week and her first episode achieved tens of thousands of views in that timeframe.

It is a humble beginning, but in partnering with Solomon, she is being entering a well-developed right-wing media network creating and spreading Maga talking points. Its obsessions involve accusations of information control by the traditional news outlets and a aim to eradicate a so-called administrative state – a force that she attributes her downfall to for the rapid conclusion of her disastrous time in office.

"Solomon's outlet is not well-known beyond the Maga-verse, but it does have influence there, primarily thanks to Solomon, who gives commentary on Maga platforms like the program hosted by Steve Bannon and has even interviewed Donald Trump," commented Alex Hinton, who has closely studied the Maga movement.

A Controversial Partner

Truss's attempt to transplant Maga media to the United Kingdom has pushed her closer to controversial figures such as the journalist.

He established his media outlet following criticism after he was accused of pushing inaccurate reports about the President's actions in the Ukraine, as well as controversial stories about one-time diplomat to that country.

His claims were repeated throughout the pro-Trump media, with the journalist appearing as a frequent visitor on the widely-watched Fox News program. Donald Trump boosted his stories.

Solomon made the reports about Ukraine in a number of opinion pieces for the outlet the political newspaper, after having been re-labelled as a columnist following internal criticism about his work. His narratives were pivotal in Trump's demand for the officials in Kyiv to look into the Bidens in 2019. Those demands culminated in impeachment charges targeting Donald Trump. Senators later found not guilty the commander-in-chief.

Weeks after he exited the newspaper in October 2019, the news organization revealed it was performing a examination of his reporting concerning Ukraine. It concluded he had cited untrustworthy contacts and stated he "failed to identify key facts about main Ukrainian informants, such as the detail that they had been formally accused or were the subject of inquiries."

Joining the Network

His media appearances are a example of the political media environment Liz Truss is joining. Solomon mentioned his support for the program on a broadcast he helps run on Real America's Voice, a rightwing cable channel that is where you find the pro-Trump commentator ex-Trump strategist Bannon and on which commentator Tucker Carlson also appears. Truss has already interviewed Bannon on one of her first podcasts.

Through her association with the journalist and his outlet, Truss has become a minor player in a extensive web of pro-Trump platforms that frequently cross-promote stories.

His personal broadcasts have repeatedly hosted personalities such as commentator Mike Benz, a political voice whose criticism of USAID was referenced by the tech billionaire as reasoning behind shutting down the government body.

A Cross-Border Foray

While the former PM's unnatural presentation and political travails have been mocked at home, some US observers do not dismiss her attempts to revamp her image as a UK offshoot of the Maga media.

"One must regard individuals such as her as significant, despite the fact that you may not want to take them literally," commented a Democratic strategist, who served in the Biden administration.

"It was evident how in 2024 Donald Trump utilized that ecosystem to disseminate his views. Undoubtedly that sphere exports and influences discourse abroad. It appears fairly obvious to me that the conditions in the United Kingdom are akin to what permitted this non-mainstream media network to flourish in America."

Professor Alan Finlayson, said the digital right-wing media sphere was already having an impact in Britain.

"The internet transcends national boundaries," he said. "There exists a sort of environment within which stuff flows – sometimes manifesting in radical ways and occasionally in softer tones – but which is networked."

Professor Hinton said the expansion of the internet-based right wing in the United Kingdom in recent times meant the "chance to have a larger effect is substantial."

A Transatlantic Ambition

"The former PM and the Reform UK leader in the recent past appeared at the CPAC, where I saw they hit Make America Great Again rhetoric prior to the {king of Maga|

Rebecca Jimenez
Rebecca Jimenez

A digital strategist with over 8 years of experience in content marketing and SEO, passionate about helping brands thrive online.